Our Cookie Policy
At Betfair, we want to be transparent about how and why we use cookies on our website. Cookies are small files that are stored on your device by websites you visit or applications you use. They help us to improve user experience, enhance site functionality, and provide insights for optimization.
Cookies are pieces of text stored on a visitor's browser or device when they access a particular web page. These can be session cookies (deleted after the browsing session) or persistent cookies (stored on your device between sessions). They serve various purposes such as authenticating visitors, storing preferences, and tracking behavior.
We use cookies for several key reasons:
Some cookies are essential to our website’s operation. These include session cookies that help maintain your login state, preventing you from having to re-enter credentials during each visit.
Session Cookies
These are temporary files stored on your device until the browser is closed or a predefined time limit has passed. They allow us to:
Persistent cookies remain active beyond a single browsing session, often lasting days, weeks, months, or even years. We use them for functions like:
Functional Cookies
These ensure our platform works smoothly by storing essential information about your interactions with us, such as which pages you visit, whether items are in the shopping cart, etc.
We utilize third-party analytics services like Google Analytics (G-A) to track usage patterns. This allows us:
Preference and Language Settings
Cookies help remember language preferences, regional settings, or other specific user choices for future visits.
We use cookies to ensure the continuity of your login state. When you log in, a session cookie is stored to let us recognize you without needing further authentication during the current browsing session.
Device Recognition
For security and performance purposes, we may store unique identifiers or signatures on our servers when you interact with our platform. These help us differentiate devices from one another and manage security settings more effectively.
These are used primarily for user authentication and include measures to prevent unauthorized access attempts such as limiting login attempts from a single IP address over time.
Browser Storage Technologies
We respect your browser's local storage mechanisms, allowing you to have more control over how data is stored on your device. However, it does mean that certain features might not work correctly or efficiently if cookies are blocked in entirety.
Our website may host elements from third parties (e.g., social media buttons), which could use their own set of cookies. These integrations help provide additional services like one-click sharing and contribute to our broader content curation strategy.
Marketing/Communication Preferences
To stay compliant with user preferences, you can control what data is collected about your interactions via the cookie settings provided at the bottom right corner of this page or through general browser controls.
Betfair ensures transparency by clearly stating how and when cookies are being used on our website. To manage your cookie preferences more effectively, there’s an option to decline them at the beginning of each session; however, doing so may impact user experience in several ways that we've detailed below.
Browser Cookie Controls
Modern browsers offer tools for managing or clearing cookies more efficiently and granularly than before:
Impact of Disabling Cookies
While essential cookies will allow for basic functionality, disabling all or some types of cookies may:
However, this change would not eliminate user login capability; you can always log back in. Some functions might become inaccessible if blocking the associated scripts.
We strive for continuous improvement based on insights gained from analytics data stored in cookies.
Aggregated Analytics Information
For transparency, we can provide aggregated information about user behavior without personally identifiable details. This includes metrics related to:
This way, you know exactly how your actions contribute towards our data-driven improvement efforts.
User Experience Improvements
Your feedback and interactions with our platform are valuable in ensuring we continue offering a positive experience tailored to meet the needs of all users.
